Email Design Gallery

Here at Campaign Monitor we’re big fans of the cool printing company MOO. Their website is both fun and really easy to use, and their newsletter is exactly the same.

It’s a simple, single column layout, and the tone feels quite personal. Nothing too fancy, perfect for the MOO brand. Note the use of custom fields to give subscribers a personal discount code too.

We spotted this newsletter from blik, provider of some very cool wall graphics for Threadless designs, among many others. The newsletter is very much focused on the designs, and the nice big images suit the goal of the email.

Check the very interesting use of a ‘friend us on Facebook’ action items, something we’re expecting to see more of in the future. Our one suggestion would be to make that first paragraph real text instead of images.

Camp Firebelly is a design camp where “nobody has to bathe in a lake” for ten student designers. The fresh design for this email grabbed our attention immediately, with good use of background texture.

It’s a simple, well built design that ends with a big call to action to visit the blog. Now back to the rousing camp songs around the Freshview office!

This newsletter for “family resort community” Caldera Springs is clean and subtle. Note the horizontal table of contents right at the top, making it super easy to jump to selected content.

The newsletter contains a lot of information but is still quite scannable. Our biggest suggestion would be to integrate the unsubscribe link instead of relying on the auto-added one.

The minimalist style of Rome based agency ANTHOS carries through into their email here. It’s a survey for their subscribers (I had to ask - my Italian is very limited!)

The designer says “We deliver our newsletter on non-regular basis, so we chose to adopt a low-impact “letter” style, to feel friendly and handy to our subscribers”. They’ve certainly achieved it with this beautifully restrained design which is so clear and readable.

This first edition newsletter from Discover Borneo is off to a great start.

With a nice blend of dark and light colors the newsletter is easily read and really draws the eye. We especially loved the mix of colors in their logo that’s carried throughout the text of their newsletter. The section headers are also really well done, with a nice Georgia font and the addition of a ~ at the beginning that gives a graphical touch to plain text.

From UK based Intunet comes this fun and useful newsletter for their clients and potential clients.

We loved the splashes of orange that draw attention to areas of their campaign, especially the large section headers. In addition, customizing their email header to include the their version of a Google maps pin, the topic of their newsletter, was a great touch.

Irvine, CA based TripKick.com gives us this simple announcement for the launching of their new site.

We loved the simplicity of this design. The light blue background of the content area is beautifully highlighted by the white and gray borders surrounding it, drawing the eye to the content. The use of different font colors and sizes helps to give visual interest without bogging down the loading time with an excess of images and ensures that even if images are disabled the most important aspects of the design are still displayed.

Edgeware took a unique approach to setting up this email. Structured more like a flight manual, they cleanly outline the structure to their workshop with easy to read illustrations.

A nice clean header and easy to find contact information wrap up the end of this newsletter.

Looking for a t-shirt, hoodie or sweater? Pleb might just be your ticket.

This Pleb Clothing campaign has an eye catching design, clear call to action and simple, yet to the point copy. I’m especially fond of the clear, company branding.