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The Deliverability Download
Edition #1: Post-peak pulse check

Welcome to the first edition of The Deliverability Download, where each month, our team of…

2 minute read time

Dark Mode: Friend or Foe?

Dark mode: popular with gen Z and hated by old-school designers, modern browsers all enable…

7 minute read time

How to Advocate For the Value of Email Marketing

Answers to four common questions you’ll get about email marketing value, plus stats to prove…

3 minute read time

Value-Add A/B Testing

Your goal in growth should be to add as much value as you can to…

Images Not Displayed?!

Hard truth: Email clients don’t always render image content when a user first loads your…

2 minute read time

2024: The Year Cold Email Prospecting Died

Google and Yahoo have banded together to usher us into a new era, and perhaps…

Gaming Your Open Rates

If you ask Google or ChatGPT what a good open rate for email marketing is,…

3 minute read time

Multi-Channel Marketing Strategies

Marketers typically gravitate towards paid search as their de facto channel for acquisition because search…

2 minute read time

Psychology of Email Credibility

When compared to other advertising media, email holds unique advantages, enabling deeper levels of user…

4 minute read time

How to Drive Loyalty with Your Messaging Strategy

Close your eyes and take a moment to think about your favorite brands. What do…

7 minute read time

8 Types of Email Content to Send Your Audience

No more stale emails. Here are 8 types of email content to refresh your strategy….

2 minute read time

Are non-human machine clicks affecting your email marketing efforts?

Have you noticed an unexpected increase in opens within your email campaigns? Or more unusual…

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Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

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Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

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Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

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