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How to Add a Fixed-Position CTA to Your Email Newsletters

Increase the amount of interactions your email newsletters get by giving customers directions through a…

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The Email Minute 15: How to Get Customer Feedback Via Email

In this Email Minute, Shane explains how to get customer feedback via email.

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Using Email Marketing to Re-engage Your App Users

Take a closer look at why your app has gone dormant and what you can…

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Increasing the Domain Authority on Your B2C Website

Not sure how to increase your domain authority? Here’s everything you need to know.

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Stop Using ‘Click Here’ Calls to Action (And Here’s What to Say Instead)

The phrase, ‘click here’ in link text is as commonplace in web and email copy…

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How to Create Corporate Emails Employees Want to Read

Compelling corporate emails stand at the intersection of marketing and communications best practices. Check out…

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How to Leverage Email Marketing in Your Fundraising Strategy

Email marketing is still the most valuable tool at your disposal. Smarter email strategies can…

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How to Boost Your ROI with Email Marketing Automation

If you want to increase the ROI of your email campaigns, look no further than…

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Best Practices for Image-Heavy Emails in 2019

Want to send image-heavy emails in 2019, but not sure where to start? Start here.

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5 Ways Gen Z Is Changing the Marketing Industry

Now is the time to be making plans for how to meet the demands of…

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Are You Designing for Accessibility?

Everything you need to know to design accessible, inclusive emails for all readers.

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Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

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Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

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Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

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