Interactive content is a “two-way street” between the site (or app) and the user which creates an interactive experience. Types of interactive content can include calculators, user polls and surveys. This interaction allows the user to engage with the content in order to develop useful information for that user specifically. This type of content can lead to longer visit times and a more meaningful experience with a website or app.
Straight to your inbox
Get the best email and digital marketing content delivered.
Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.
Subscribe