Resources Hub » Knowledge base » Understanding Splash pages

A splash page is an introduction page for your website. Its purpose is to create excitement around your brand, products, and services.

Do you need a splash page?

Companies use splash pages to showcase new products and services, events, and promotional offers before customers reach the homepage.

What is a Splash Page?

A splash page will appear before online visitors can see any other pages on your website. These pages must be closed before the user can view or access any other content on the site. Splash pages provide snippets of information concerning your company and are meant to appease customers by creating a personalized experience.

Visitors to the website can learn about the brand and what it has to offer by reading the summary on this introductory page. Splash pages can also be used to present discounts and exclusive deals with a call to action encouraging web visitors to make a purchase. These pages work by redirecting visitors to the promotion or content by clicking a link.

These promotional and introductory pages include bold font, bright colors, and images to capture the attention of prospective customers.

Splash pages are an integral part of website marketing because they can instantly direct customers to product and service pages. This significantly reduces the time it would take a potential customer to sort through content to make a purchase, subscribe to a newsletter, or join a webinar.

Why Splash Pages are Included on Websites

A professionally designed and well-executed splash page creates a promotional opportunity for businesses. That’s because splash pages intrigue online visitors with special offers and information that appeal to their needs and interests.

It’s important to remember that splash pages are meant to generate interest and excitement. These pages must include innovative web design and eye-catching content that appeals to visitors to your website.

You can use a splash page to present specific types of content or information that would otherwise be hidden on the website.

The Benefits of Splash Pages

A splash page provides a quick and creative opportunity for companies to showcase specific types of content or deliver a unique brand message. The benefits of splash pages include:

Simplifies product advertising

A splash page can present new products, services, and events. Companies can use this type of promotional website design to steer online visitors and potential customers to specific pages on the site. Links included on the splash page can take visitors to an E-commerce platform to facilitate sales.

Enhances the customer experience

Splash pages are not only attractive features used for advertising, but they serve a functional purpose too. Users can access the splash page to change the language settings on the website or provide warnings to visitors about age requirements to access certain types of content.

Creates a positive impression

When a prospective customer visits a website, first impressions matter. A professionally designed and functional site should appeal to their needs and guide them to perform a particular action. The only way to achieve this is by using innovative design and marketing strategies that motivate online users. But splash pages don’t always have to include advertising. These pages can be used to deliver a unique brand message or present an attractive image that online visitors associate with the product, service, or company.

Provides valuable insights

If a splash page is used to advertise a product or service, companies can gain valuable insights based on page interactions. If online visitors fail to engage with the splash page, it tells the company that the page needs to be improved. This type of feedback allows businesses to improve their online marketing strategy.

Splash Page Examples

The most common types of splash pages include:

  • Welcome pages
  • Product launch and promotional pages
  • Disclaimers
  • Product and service announcements

The Importance of Splash Pages

A splash page is a creative way for companies to improve their online marketing campaign by creating positive first impressions and directing online visitors toward sales, sign-ups, or promotional offers.

These pages can deliver a strong brand message and include snippets of information with images or videos that intrigue potential customers.

Well-designed splash pages will appeal to online visitors and serve as a valuable feature for brand promotion and success.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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