Email is an integral element of any marketing campaign. Whether you’re a media mogul or nonprofit business, email marketing offers an easy way for you to connect with your audience and drive conversions.
Campaign Monitor is an online email marketing platform that gives marketers the ability to design, send, manage, and track email campaigns with ease. The email campaign software combines drag-and-drop editors, journey builders, additional marketing strategies, and real-time performance metrics, all in one platform.
With Campaign Monitor, you can streamline your efforts through automation while still delivering personalized and relevant content to each of your subscribers. By pairing an email marketing strategy with a robust platform, you have the potential to boost your ROI 4200%.
To boost your bottom line, every $1 you spend on email marketing can return an average of $42.
What are the campaign monitor pricing tiers?
With over 3.9 billion email users worldwide, it’s crucial to have a platform that gives you the flexibility and technology you need to reach your audience. Regardless of your business size or industry, Campaign Monitor provides multiple pricing tiers to fit your budget. Each tier includes expanded features to help grow a quality email list, engagement levels, and sales conversions. Campaign Monitor pricing tiers include:
Lite
If you’re just getting started, the Lite pricing plan includes features to get you up and running. With this plan, you receive:
- 2,500 emails for traditional sends. Automated emails are based on send volume on account
- Customer support through email
- Core email marketing features like drag-and-drop builder and branded emails
- In-depth analytics suite
- Basic marketing automation to welcome new subscribers to your brand
Essentials
The Essentials pricing tier is ideal for brands that send frequent email campaigns, but are looking for more automation and testing capabilities. With this plan, the features include:
- Unlimited emails across traditional and automated campaigns
- Priority customer support through email
- Core email marketing features like drag-and-drop builder and branded emails
- In-depth analytics suite
- Advanced marketing automation
- Ability to preview your email in 20 different inbox previews
- Time zone scheduling
- Unlimited spam filter testing
- Countdown timer to drive urgency around campaigns
Premier
To take your email marketing strategy to the next level, the Premier pricing tier provides everything you need to optimize campaigns for maximum results. With this plan, the features include:
- Unlimited emails across traditional and automated campaigns
- Premier phone and email support
- Core email marketing features like drag-and-drop builder and branded emails
- In-depth analytics suite
- Advanced marketing automation
- Ability to preview your email in 20 different inbox previews
- Time zone scheduling
- Unlimited spam filter testing
- Countdown timer to drive urgency around campaigns
- Engagement segments to calculate your subscriber’s engagement
- Send-time optimization
- Advanced link tracking
- Email builder locking to stay on brand
How to measure the success of campaign monitor pricing tiers
Once you determine which pricing tier is best for your business, it’s essential to measure your progress to ensure you’re getting the most out of the program. Do you need more insights into what content your subscribers like? Do you need more engagement capabilities?
Dive into the Campaign Monitor Insights to see a complete view of your performance and draw insights around additional technology you might need. Features include:
- Compare performance between different campaigns to test new strategies
- Analyze your subscriber health to improve your engagement levels
- Understand which audience segments perform better to modify acquisition spend
- Monitor open rates, click-through rates, unsubscribe rates, and more
Source: Campaign Monitor
Does it really matter?
Your email campaign software makes all the difference when you’re trying to earn brand awareness and increase conversions with your target audience. With the right platform, you’re able to deliver quality content to the right subscriber segment, at the right time. Campaign Monitor provides a full suite of email marketing tools to optimize your strategy, build long-lasting relationships with your audience, and boost your bottom line.
What now?
If you want to take your email marketing to the next level, Campaign Monitor’s email platform gives you the automation, personalization, and design technology you need to engage with your audience. Designed for any business or industry looking to scale, Campaign Monitor pricing comes in three affordable options:
- Lite
- Essentials
- Premier
To help develop your first campaign with Campaign Monitor, check out our 2020 email marketing trends.